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Here are social media content ideas to consider for lead generation and for engagement: Day 1: Helpful links, advice, or opinion Day 31: Start a Conversation with a Leader in your Industryģ1-Day Social Media Content Ideas for Small Businesses.Day 28: Post an Answer to a Commonly Asked Question.Day 27: Customer Reviews and Testimonials.Day 4: Practical Solutions through Videos.Day 3: Referral Rewards and Loyalty Programs.Day 1: Helpful links, advice, or opinion.31-Day Social Media Content Ideas for Small Businesses.There’s also Pinterest, Snapchat, YouTube, LinkedIn, and more.Īgain, choose wisely before moving on to the next step: creating your content. Twitter is an ideal platform for customer engagement with its real time tweets, hashtags, and retweets. It also offers opportunities for business collaborations. Instagram is highly visual and can attract consumers worldwide. Know the strengths and limitations of each platform and choose what is suits your company–considering your target consumers, your product and services.įacebook provides advertisingopportunities for B2C’s to hypertarget users based on specific demographics and interests. It is easy to get overwhelmed and try all social media platforms at once. How do you raise brand awareness? How do you engage people, gain new customers and convert them to buyers? This entails knowing your business to a certain depth and personalizing your content to target specific goals.įirst things first: Choose the right social media marketing channel Social media has become a business partner, a marketing tool, an effective marketing strategy and using it to your business’ advantage is crucial. Statistics show that 48% of consumers inquire about a merchandise online and 42% of social media users can convert into customers once provided with accurate, helpful information about your business or product. Today, you can promote your business in over 200 media channel options, and most of them are accessible through the Internet. What makes growing a brick and mortar small business today different from 20 years ago?